![Exclusive look at Tommy Hilfiger's 'Being Bold' capsule collection [Gallery] | Esquire Middle East – The Region's Best Men's Magazine Exclusive look at Tommy Hilfiger's 'Being Bold' capsule collection [Gallery] | Esquire Middle East – The Region's Best Men's Magazine](https://www.esquireme.com/public/images/2017/11/15/SP18_EDITION_LOOK026_DETAIL01.jpg)
Exclusive look at Tommy Hilfiger's 'Being Bold' capsule collection [Gallery] | Esquire Middle East – The Region's Best Men's Magazine
![1985, Tommy Hilfiger was still an unknown brand. Legendary Esquire cover designer George Lois was tasked to create their first Times Square Billboard. Here was the result. [700x866] : r/AdPorn 1985, Tommy Hilfiger was still an unknown brand. Legendary Esquire cover designer George Lois was tasked to create their first Times Square Billboard. Here was the result. [700x866] : r/AdPorn](https://external-preview.redd.it/7gewYQJCmfyiid4aF9LHjLQBjdrKSfm1a53aqy31_Gs.jpg?auto=webp&s=7d095dc6ed1ee3b1678dc6af2ca75b477da7da57)
1985, Tommy Hilfiger was still an unknown brand. Legendary Esquire cover designer George Lois was tasked to create their first Times Square Billboard. Here was the result. [700x866] : r/AdPorn
![richard shotton on Twitter: "George Lois ad from 1985 that launched Tommy Hilfiger in the US Hilfiger later said “If I hadn't listened to George Lois in 1985, I'd probably be poor richard shotton on Twitter: "George Lois ad from 1985 that launched Tommy Hilfiger in the US Hilfiger later said “If I hadn't listened to George Lois in 1985, I'd probably be poor](https://pbs.twimg.com/media/ELnhAy-XYAAm11M.jpg:large)